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Introducing The Next Web Design Future “Flat Design”

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Want to know what flat design can do for you?

Flat design is a minimalistic design approach that emphasizes usability. It features clean, open space, crisp edges, bright colours and two-dimensional/flat illustrations.

Microsoft was one of the first to apply this design style to its interface, seen by some as a backlash against the popular skeuomorphic design that Apple kicked off with its iOS interface. Instead of converting a real-life object, such as a calendar, into a tiny realistic illustration, advocates of flat design identify apps with simple, icon-like images.

Rather than bringing aspects of real life to an interface, this illustrates a clear separation between technology and tactile objects.

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Why Now?

Design is ever changing especially with technology, with new UI/UX interfaces for mobile, flat design is easier to load on mobile devices.

Characteristics

  • Minimalism : Keeping the information and aesthetic to a point where the design just involves simple shapes, color and typography. This gives devices more room for a better display.
  • Typography : Using clean, sans serif typography, emphasizes the simplisitic look of flat design. It helps legilibility of the content in comparison to Skeuomorphism.
  • Shapes : Using shapes with no real world feel to it keeps the flat aesthetic. Having no shading or texture is a key part of flat design.

Influences

  • Swiss Design : In Swiss design there are several simliarities it has that were appropriated including typographic grids, simplicity and clean geometric shapes.
  • Windows : With the Zune design of simple shapes and large clean sans serif typrography. Tith the Windows 8 design the flat design mobement had new life.
  • LayerVault : Allan Grinshtein, the CEO of LayerVault, was the designer who coined the term flat design. His company and design aesthetic started the moment.

Color Palette

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Typography

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Skeuomorphism

The design asthetic of bringing real world qualities into digital technology. i.e. textures such as wood, fabric, and other real world looks.

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Why Now?

The movement of the art is mimicking design. Visual design is constantly evolving as did fine art with realism to minimalism.

Good or Bad?

Good :

  1. Increase legibility 
  2. Less clutter more space for new data
  3. New forms of links or buttons
  4. Content driven

Bad :

  1. Quick solution
  2. Means to and end
  3. Loss of reality
  4. New trend

Samples

samples

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