How to use Twitter with Inbound Marketing

How to Improve your tweets

  • Check your @replies regularly with a Twitter client. Reply to your users questions. 
  • Assign Tweets to the appropriate team member who can answer the question if you cannot. 
  • Offer to email with a community member if they have further questions. 
  • Have a blog post answering FAQ’s that you can refer to. Link to it regularly. 
  • If you work in a regulated industry, pre-write 140-character responses to common questions that are pre-approved by stakeholders so you can still engage in real-time with those who are asking questions
  • @reply someone if you only want your followers who follow them to see the Tweet. Use the .@ trick if 
  • you want all of your followers to see the Tweet. 
  • If a conversation turns to a heated debate, know when to take it off of @reply and use DMs. 
  • Thank people who comment on and share your blog posts. 
  • Thank people who share your webinars and ebooks.

Write as you would write in regular conversation. Use emoticons and exclamation points.Write in first-person. (Example: “I’m sorry.” “We’re excited.”) It shows that an actual human is behind the Twitter account.

Twitter Tools

  • Find and follow your competitors’ followers using FollowerWonk. Learn from them, and Tweet the type of content and hashtags that they care about. 
  • Use a separate Twitter app on your phone for your personal account and for your business’ account to avoid posting content meant for your personal account on your business account. 
  • Add UTM codes to your Tweets to track your referring traffic form Twitter in Google Analytics. 
  • If you’re Tweeting as part of a webinar or Twitter chat, kindly alert your followers and recommend that if they don’t want to see your Tweets to use Proxlet to mute you.  
  • Use SocialBro to identify demographic information about your Twitter followers. Learn factors like nationality and gender, and participate in relevant holidays. (Example: Happy Boxing Day to our Canadian followers!)
  • Measure your click-throughs on the links you share with Replicate the kind of language you use in those Tweets to increase engagement from your followers.
  • Don’t wait for Google Alerts. Maintain and monitor a Twitter list of the actual publications and companies that matter most to your industry and community. When news breaks about your industry, you’ll be the first to share it. This builds authority

Sharing Your Content

  • Post Tweets of your blog posts. Use a variety of headlines and test what drives the most click-throughs. 
  • Schedule Tweets of blog posts on the weekends, as people read on the weekends too. Also post Tweets of blog posts at night, as this targets people in other time zones. 
  • If your blog post is a list of tips, offer one tip with a link to the post as a “teaser.” 
  • If you feature tools or other companies in your blog posts, cc them on the Tweets to let them know so they retweet your content. 
  • If you’re creating evergreen content on your blog, don’t be afraid to schedule Tweets of old blog posts. A few months later, they are still valuable to your audience and they may have missed it the first time.

Incorporate Other Platforms

  • Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group and invite them to be a part of it. Don’t beg for likes and members, though. (It’s annoying.) 
  • Share your email newsletter on Twitter. Invite people to sign up for your newsletter by sharing a link to the landing page where they can sign up. 
  • Do a Twtpoll – ask your followers a question. Use the results for blog content. 
  • Participate in relevant Twitter chats related to your community. 
  • Don’t cross-post your content to Facebook and LinkedIn – they are different platforms. Treat them individually. 
  • If you’re working on a blog post, ask your community members for help. Reach out to them and ask for their tips. It shows that there’s a person behind the Twitter account.

Create Original Tweets

  • Offer a daily tip just for your Twitter followers. 
  • Tell a joke or a riddle. 
  • Use pictures. Show what you’re working on. Offer a behind-the-scenes looks. Take a picture at a 
  • conference or event.
  • Ask your followers a question or for their opinion on a relevant topic. Collect the Tweets with Storify and use them for a blog post.

Follow Friday

  • Use #FollowFriday to shine the light on your most engaged community members. 
  • Do a “Special edition” #FollowFriday and give it a theme – group special community members together for a specific reason, trait or contribution to the community.

Resource : Hubspot


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